To generate leads, marketers use a variety of inbound marketing tactics to build visibility, awareness, and interest in potential prospects. What is B2B lead generation?Īn essential part of any digital marketing campaign, leads represent the first-party data you collect directly from customers-emails, phone numbers, product preferences, etc. So how can B2B marketers plan a successful lead generation campaign on LinkedIn in 2023? Read on. Four out of five people on LinkedIn reportedly drive business decisions in their company-and brands see up to a two-times higher conversion rate on LinkedIn compared to other social platforms. But to generate quality leads, marketers need to know their audience segments, the best practices for their preferred platforms, and the channels through which they’ll have the most success.Īs for the best B2B platform, LinkedIn continues to be a top contender for B2B marketers to communicate with their audiences. B2B Marketers are responsible for building awareness, but we are also the gatekeepers of quality lead generation that our sales teams depend on.
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